Direct Asia – The Chair
CLIENT: INFINITY² LOCATION: SINGAPORE
SERVICES PROVIDED : Fixer / Stunt Coordination / Pre Production / Art Direction / Locations / Permits / Crew / Transport / Catering / Camera Equipment / Lighting Equipment / Art Department
It was great to be working with Australian production company Infinity² again, this time on a commercial for Direct Asia, one of the largest insurance companies in the region. The final film was part of a multi-million dollar regional repositioning campaign for the brand distributed in Hong Kong and Singapore.
Sloganed as ‘Where Happier Matters’, one of the premises of the ad is that great service starts with how comfortable the chair your service rep occupies back at the office. She sure looks happy!