Almost every production company across the world is now pondering what the capabilities are for this new technology. Some fear that there will only be a small number of people who will actually get a VR headset. On the other hand, there are billions of smartphone users in the world which could be an effective targeting market in the modern world. We have seen the recent 360° videos on YouTube and Facebook and virtual reality apps which have changed the way we immerse ourselves within scenes. With technology dramatically advancing in the field of 3D virtual reality, feature-length clips could have a large impact on not only the film industry, but also TV and gaming industries.

Virtual reality boss, Herman Narula explains ‘We read books and we cry, we laugh, we’re horrified, we fall in love- those experiences matter to people. Online worlds need to evoke the same thing’. Virtual reality technology tells a story to an audience in a completely different way with the aim of submerging and engrossing viewers. It creates a world with a complex system of physical laws in order to give a lasting impression on the viewer, as the purpose of a storyline does.

The original ‘shot and cut’ process of cinema are no longer as effective as they used to be and audiences are wanting a new dimension of visual freedom. Virtual reality has the capability to transform the user experiences of film.