© 2025 NEEDaFIXER
As cost and accessibility of video content is growing, so is consumer demand for video.
It’s not rocket science. And it isn’t new.
The potential with video is massive. Videos get 1200% more shares than links and text combined (smallfilms.com– Simply Measured).
However, with so much “video clutter” on the internet, brands really have to do something special to get noticed.
Quality video is much more appealing than standard videos and documentary-style videos are a great example of a “better quality” video.
As long as these documentaries are engaging and interesting, they can really reign in potential customers.
Documentary video production is a craft. It incorporates the following basic skills and resources:
Telling a personal story is a great way to get the viewers on side. In fact, “storytelling” is hot-right-now in the marketing world. While some brands opt to tell a brand story, others opt for a more general story, in a bid to appeal to a wider audience. These “stories” appeal to audience emotion to make them memorable. The more people feel something about your video, the more they remember it. And the more likely they are to remember the brand behind it.
Consider the target audience before deciding on the style of the documentary. The pre-production process should map out, in detail, what appeals to the target consumer and how it will appeal to them.
Some research methods include:
If you are aiming to answer consumer questions, then you need to ensure you are answering them correctly.
Be a credible and reliable resource.
Ideally a resource that potential consumers will return to.
In other words, knowledge is power. And NEEDaFIXER know that. No matter how creative the video, a deep understanding of the subject will shine through and attract more viewers. If you tell your target consumer something new, they’re much more likely to share this knowledge and come back to your brand for more advice.
Many documentaries, by their very nature, will feature interview footage. While planning the content is important, scripting the interviews could make them feel cold. An outline guide to how you would like the conversation to go can avoid interviewees drifting off topic. In terms of filming the interviews, consider adding subtle movement into these potentially dull and static frames.
Be creative with your editing, experiment with the first draft. Commercial editing software allows for as many drafts as needed. Gather opinions. Walk away and come back later. Take time before deciding on the final release.
Will your documentary need a voiceover recorded? A polished voice explaining the footage can add a professional glean to the production’s feel. Background music to match the mood of the footage can keep the audience engaged during breaks in dialogue. Equally, silence has its place in some documentary-style videos. Choose sound wisely.
NEEDaFIXER are leaders in documentary style video production worldwide.
Read more about NEEDaFIXER’s Documentary Production Service and let us guide you from the first idea to the final cut.
Ready to bring your project to life with our professional video production services? Get in touch with our team to discuss what you’re looking for, along with any additional notes you wish to share. Simply fill in the form and we’ll get back to you shortly.
© 2025 NEEDaFIXER
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