Video content is all the rage these days. A recent blog post from Wix shows that video content can increase landing page conversion rates by 157%! It’s no secret that video is a powerful way to connect with your audience and engage them in your brand.

However, creating video content that engages and delights your audience can be tricky. There are so many things to consider, and going into the production process blind can result in a poor ROI.

In this blog post, we’ll share some tips for creating video content that will have your viewers coming back for more.

Let’s dive straight in.

Know Your Goals

Setting Goals

The first step in creating any type of content is determining your goals. What are you trying to achieve with your video? Are you looking to increase brand awareness, drive traffic to a landing page, or create social media shares?

Once you know your goals, you can start tailoring your content accordingly.

It’s worthwhile looking at your current conversion rates to see where you need to improve them. Also, understanding how your audience engages with your existing content is essential to the video production process.

For example, you might notice that people read your blog post’s first couple of paragraphs but then lose interest.

Using video content means you have more of a chance to excite your audience and make them want to learn more – as long as you set the right goals.

Aligning Your Plans With Your Objectives

It’s essential to keep your goals in mind when you’re storyboarding and scriptwriting because it can help you refine your message and create a compelling call to action that generates more conversions.


Did you know that you only have a person’s attention for eight seconds? That’s not much time to impress your audience! The KISS methodology stands for ‘Keep It Short and Simple’, and it’s essential to follow it if you want to create a great video.

Keeping it short and simple means saying what you want in as little time as possible. Instead of creating long, drawn-out scenes, capture your audience’s imagination by using vibrant imagery and always make sure your message gets straight to the point.

Appeal to Your Audience’s Emotions

People are emotional creatures, and appealing to their emotions is a great way to get them hooked on your video content. Whether you want to make them laugh, cry or feel inspired, making sure that your video stirs up some kind of emotion in your viewers will keep them coming back for more.

It’s also beneficial to remember that people are reward orientated, so it’s vital that you convey the benefits of your video.

For example, a comedy is meant to make people laugh, and a corporate video should let people know why your product or service will help them.

If you can’t deliver the benefits people will expect to see from your video, your conversion rates will be low.

Set The Scene

set the scene

One of the best ways to get your audience interested in your video is to set the scene. This means that you should introduce them to the characters and locations and give them a taste of what’s going on.

You can achieve this by using creative visuals, sound effects and strong narration. You don’t have to give away the entire story in the opening scene – just enough to get people excited and wanting more.

Incorporate Social Media Into Your Videos

Video content is a great way to drive traffic to your social media profiles, so take advantage of this fact. When creating your videos, make sure that you include social media buttons so that viewers can share your video with their friends and followers.

You could also consider using hashtags to increase exposure on Instagram and LinkedIn. Many people don’t think of LinkedIn as an excellent platform for marketing, but it’s the best place for B2B videos to shine.

Remember, social media requires some effort, but you’ll generate more leads once you build a presence. Video content is the best way to do that.

Work With an Experienced Video Production Agency

When it comes to video production, it’s always best to work with an experienced team. This way, you can ensure that your videos will be high quality and delivered on time and within budget.

An agency will also have access to the latest tools and technology, which means they’ll be able to produce videos that align with your objectives.

Working with a production agency doesn’t mean you have to relinquish control over your video. At Need a Fixer, we work with our clients to bring their vision to life and can run the project for you or collaborate with your team and offer support with the more technical aspects of the project.

Don’t Be Afraid to Step Out Of the Box

Last but definitely not least, don’t be afraid to step out of the box. One of the best things about video content is that you can be creative and experiment with different styles. If you want to try a new approach or target a new audience, go for it!

Some of the most famous TV adverts became so popular because they were out of the ordinary. Everyone remembers the PG Tips commercial with the monkeys or McDonald’s ‘I’m Lovin’ It’ campaign, so don’t be afraid to take that approach with your video.

Just make sure that you’re not sacrificing quality in favour of creativity.

The Summary

When creating video content, it’s essential to keep your goals in mind. By appealing to your viewers’ emotions and setting the scene, you can create videos that are both engaging and delightful.

You can also increase exposure for your social media profiles by incorporating them into your videos. Finally, don’t be afraid to experiment with different styles – make sure they’re still high quality.

Creating video content that engages and delights your audience can be tricky, but you’ll be on the right track if you follow these tips.

Most importantly, have fun! Creating a video should be an enjoyable experience, and as you become more experienced and understand your audience, you’ll be able to create video content that engages and delights people.